Amazon Video: Captions are good for business

Portion of T.V. Image and caption
Dave Nold
In 2012 DREDF secured an historic settlement in National Association of the Deaf, et al. v. Netflix, ensuring 100% closed captions in Netflix’s on–demand streaming content within two years.

“DREDF hopes that this is the beginning of opening the Internet for our country’s 48 million deaf and hard of hearing individuals in streamed entertainment, education, government benefits, and more. We’re so pleased that Netflix worked jointly with plaintiffs to devise a reasonable and workable way to achieve 100% captioning. The Decree is a model for the streaming entertainment industry.” – Arlene Mayerson

Last week, Amazon decided to not put up a fight and agreed to caption 100% of it’s massive inventory by December 31, 2016.

The trend is heartening.

Next stop: Audio Description.